hype
hype/hīp/
noun
extravagant or intensive publicity or promotion.
"she relied on hype and headlines to stoke up interest in her music"
synonyms: publicity, advertising, promotion, marketing, puff, puffery, propaganda, exposure, boost, push, fanfare, buildup, plug, plugging, razzmatazz, ballyhoo
verb
promote or publicize (a product or idea) intensively, often exaggerating its importance or benefits.
"an industry quick to hype its products"
synonyms: publicize, advertise, promote, push, boost, merchandise, give publicity to, give a puff to, puff, puff up, build up, talk up, beat/bang the drum for, plug
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hype · 1 of 5. noun (1) · ˈhīp · Synonyms of hype. 1. slang : a narcotics addict. 2 · 2 of 5. verb (1). hyped; hyping. transitive verb. 1. : stimulate, enliven.
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